J.G. Sandom, President
J. G. Sandom, President of Cyber Branding Solutions, co-founded Einstein and Sandom Interactive (EASI), the world’s first interactive advertising agency, in 1984. It grew to become the largest digital marketing services firm when it was purchased by D’Arcy Masius Benton & Bowles in 1994. Sandom continued to manage EASI on behalf of DMB&B through 1996.
EASI clients included: Procter & Gamble, General Motors and Mars Incorporated/Uncle Ben’s Rice, among others; plus several non-DMB&B clients such as Citibank, Fannie Mae, the Government Accountability Office (GAO), Compaq, McDonnell Douglas, Merck & Co., Bristol-Myers Squibb and Miles Laboratories, among others.
From January 1997 through October 1999, J. served as Director of Interactive at OgilvyOne Worldwide, a division of Ogilvy & Mather, where he grew the company from a loss of $2M to an estimated $100M in revenues in 30 months in North America, and from 12 “permalancers” to 650 digital marketing specialists worldwide, with global revenues of $300M.
In 1998, under his leadership, OgilvyInteractive was named “Best Interactive Ad Agency” of the year by Adweek, and won two premier Cyber Lions awards at the Cannes Lions International Advertising Festival for Campaign Magazine On-line and the IBM Olympic Luge Game.
OgilvyInteractive’s clients included: IBM, GTE, Perrier, Sears, Ameritrade, Ford Motor Company and Jaguar Cars, among others.
On the cover of Forbes Magazine’s high-tech supplement, Critical Mass, in the Fall of 1999.
From November 1999 through October 2003, J. served as President and CEO, and then Vice Chairman of RappDigital Worldwide, the interactive arm of direct marketing/direct response agency giant Rapp Collins, an Omnicom Company. Within a year of inception, RappDigital became one of the nation’s “Top Twenty” interactive ad agencies, according to Adweek.
J. built the executive team, purchased equity stakes in off-shore Web production company Critical Mass (Calgary, Canada) and email marketing company Innovyx (Seattle), productized cyber-analytics and e-Care (digital call center) offerings, recruited the first clients, and managed the business until it was on its feet.
J. was responsible for executive management of the company, and its growth to more than $40M in revenues in the U.S., with 300+ employees worldwide, and offices throughout North America, Europe and Latin America—at a time of industry contraction.
RappDigital Network clients included SBC Communications, Mercedes-Benz, Philips Consumer Electronics, Pfizer, Kaiser Permanente, Reuters, and many others.
J. has lectured around the world before audiences such as: COMDEX, the Multimedia Conference of Great Britain, Multimedia Expo, PC Expo, Multimedia Conference of Australia, the Consumer Electronics Show, Internet World, the Direct Marketing Association, and @d:Tech, to name but a few.
J.’s first name is J.; that’s all his parents gave him! He is also an international, #1 best-selling author with 9 books under his belt, an avid fresh & saltwater fly fisherman, and lives in Philadelphia.
Sylvana Joseph, Social Media Guru