Henrietta Hudson brand re-design revitalizes flagging business
Twenty-five years after they founded Henrietta Hudson, their iconic West Village bar is enjoying newfound success, even as lesbian establishments around the country are shuttering. It wasn’t an easy journey, and after struggling for a time, a total business makeover has launched beloved “Hen’s” to new heights. The secret to staying open during an era many have christened “the death of the lesbian bar?” Business savvy and a willingness to change with the times, the pair says.
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The first complete re-design and re-branding for Henrietta Hudson, New York’s premier lesbian bar and nightclub. Cyber Branding Solutions created a new logo, a dynamic new website, various social media pages, plus a new online store to sell merchandise.
He came to us with an idea. We thought we could turn it into a digital franchise based on a national obsession: the love affair Americans have with their cats. Cyber Branding Solutions designed and published a book, built a website and various social media pages to support it, and then created an online store to sell merchandise.